During a coaching session with a client recently, she looked around in my office and asked; “what all are you involved in? In other words, what is everything you do for a living”. My natural tendency whenever this question is asked leans towards listing everything I do and because the list is long, she said; “you do a lot”. She took it a step further by asking a follow up question; “how in the world do you find time to do all of that”?.
Even though “doing a lot” could be a measuring gauge for success in our society, I was challenged to re-think and re-consider how I brand myself. I recognized quickly that branding is all about ‘packaging’ which also requires wisdom. I was reminded of a statement I once heard which basically said “If you lack knowledge, go to school but if you lack wisdom, go on your knees”. Needless to say, I went on my knees to pray for understanding and wisdom on how to articulate what I do without sounding overwhelming in the future. “Sure enough, help came from above. After persistent prayers, actively listening and patiently waiting, the revelation came. I was finally able to sum up what I do in a meaningful way.